THE ADVANTAGE OF ONLINE SHOPPING
Online shopping allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. Now customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and Smartphone.
B2B CONCEPT
When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping.
Advantages
A) Online stores are usually available 24 hours a day, and many consumers in Western countries have Internet access both at work and at home. So they can search their desire products from their home or office and easily buy these commodities without going to a retail store.
B) Visiting a conventional retail store requires travel or commuting and costs as well as the valuable time. Store pick up service that means customers could purchase goods online and pick them up at a nearby convenience store, making online shopping more advantageous to customers.
C) Price justification for online shopping is being able to quickly seek out deals for items or services provided by many different vendors.
D) Online consumer reviews help to judge the quality of products.
E) Government of different countries entrust in online purchasing for
simplification of consumer taxes.
Disadvantages
Although there are lot of benefits of online shopping, some disadvantages are still persisting.
A) For unsatisfactory items Consumers may need to contact the retailer, visit the post office and pay return shipping, and then wait for a replacement or refund. Some online companies have more generous return policies to compensate for the traditional advantage of physical stores.
B) Physical inspection is not available; sometimes product display may be misleading. So trusted B2B is recommended.
C) Internet security is highly concerned with online transaction. Phishing is another danger, where consumers are fooled into thinking they are dealing with a reputable retailer, thus they have actually been manipulated into feeding private information to a system operated by a malicious party. Identity theft is also a problem for online transaction though now security protection is being developed day by day.
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